Tenant Experience 2.0: How AI Agents Improve Communication and Retention

In property management, the battleground has shifted. It’s no longer just about location, square footage, or even price. Increasingly, what keeps tenants loyal — and buildings profitable — is the experience of being a tenant. From the moment they move in to the day they renew (or decide not to), every interaction shapes whether they stay, leave, or recommend the property to others.

But here’s the challenge: most tenant experiences today are fractured. Maintenance requests take too long to process. Questions about leases or amenities often get generic, delayed replies. Communication feels one-size-fits-all, leaving tenants feeling like account numbers rather than valued residents. The result? Higher churn, lower satisfaction, and costly turnover for property managers and owners.

Enter AI agents — intelligent digital assistants designed to elevate tenant engagement from reactive to proactive, from generic to personalised. Unlike old-school chatbots or rigid call centres, these AI-powered systems can understand context, respond instantly, and keep conversations flowing across multiple channels. They don’t just reduce response times; they transform communication into a consistent, reliable, and even delightful experience.

For property managers, this means more than efficiency. It means building trust, reducing churn, and creating the kind of tenant relationships that directly translate into higher retention rates and improved net operating income (NOI). For tenants, it means living in buildings where support is always available, requests are handled promptly, and communication feels human — even when powered by AI.

Tenant experience has become the competitive edge in property management. AI agents are the new standard-bearers of that experience.

Why Tenant Experience Matters More Than Ever

For years, property management was measured by occupancy rates and rent collection. But the industry is changing. Today, tenants are more informed, more demanding, and less willing to tolerate poor service. They expect the same kind of seamless, personalised interactions from their property managers that they get from e-commerce platforms, banks, and even food delivery apps.

The stakes couldn’t be higher. Tenant experience isn’t just about making residents happy in the short term — it’s a direct driver of retention and revenue. A satisfied tenant is far more likely to renew a lease, recommend a building to friends, and engage positively with management. An unhappy tenant, on the other hand, is quick to leave, creating costly vacancies and damaging online reviews that deter future prospects.

Here’s what makes tenant experience uniquely critical in property management compared to other industries:

  • Longer relationships: Leasing isn’t a one-off transaction. Tenants stay for months or years, and every interaction during that time shapes their decision to renew.
  • Emotional weight: A home or office isn’t just another product — it’s where people live their lives or run their businesses. That makes communication and responsiveness deeply personal.
  • Multiple stakeholders: Property managers often juggle not just tenants but also owners, vendors, and compliance bodies — making communication more complex than in most service industries.

When communication breaks down — whether it’s a delayed maintenance update or a generic response to a personal concern — tenants feel undervalued. And in today’s market, undervalued tenants don’t stay.

The cost of inefficiency is staggering:

  • Churn and turnover: Every move-out triggers vacancy costs, new marketing spend, and leasing commissions.
  • Legal exposure: Poor communication around compliance or safety can lead to disputes and fines.
  • Reputation damage: Negative online reviews spread faster than word of mouth, impacting both occupancy and brand perception.

This is why tenant experience has become the new bottom line. Strong tenant communication directly boosts renewals, stabilises cash flow, and increases net operating income (NOI). Weak communication, on the other hand, erodes trust and drives churn.

Property managers who treat tenant experience as a strategic priority — and use AI agents to deliver it at scale — will lead the next wave of growth in real estate.

What Are AI Tenant Experience Agents?

When we talk about AI tenant experience agents, we’re not describing yesterday’s chatbots or an outsourced call centre hidden behind a phone queue. These are intelligent, autonomous digital assistants purpose-built to improve how tenants communicate with property managers — and how property managers deliver consistent, high-quality service.

At their core, AI tenant experience agents are powered by advanced language models and integrated directly into property management systems. This means they can do far more than respond to simple FAQs. They understand context, learn from each interaction, and handle a wide range of tenant needs — from logging a maintenance request to reminding someone about an upcoming lease renewal.

How They Differ From Traditional Chatbots or Call Centres

  • Traditional chatbots usually operate on scripts and decision trees. If a tenant asks something outside the script — say, about a specific clause in their lease or a maintenance policy — the chatbot hits a wall.
  • Call centres rely on human staff, but they’re limited by availability, time zones, and volume. Tenants might wait on hold, repeat the same issue multiple times, or face delays in getting updates.

AI tenant experience agents, on the other hand, go beyond both. They don’t just react to queries — they can proactively reach out with updates, adapt to the tenant’s tone, and operate around the clock without fatigue. They’re not here to replace the human property manager; they’re here to make communication smoother, faster, and more reliable.

The Promise: Proactive, Personalised, Always-On Support

Imagine this:

  • A tenant reports a leaky faucet through chat. The AI agent logs the request, assigns it to the right vendor, and immediately updates the tenant with an estimated repair time.
  • Another tenant forgets that rent is due. Instead of a generic reminder, the AI sends a personalised nudge that includes payment options and support links.
  • A resident preparing for renewal gets a message summarising their lease terms, highlighting community upgrades, and inviting them to renew — all before they even ask.

This is the real promise of AI in tenant experience: an always-available digital concierge that ensures tenants feel heard, valued, and looked after, while property managers gain back precious time to focus on strategy, relationships, and growth.

Core Capabilities of AI Agents in Tenant Communication

AI tenant experience agents aren’t just digital receptionists — they’re multi-skilled teammates designed to handle the communication load that often overwhelms property managers. Here’s what they can do, and why it matters for both tenants and managers.

1. 24/7 Tenant Support

Most tenant frustrations start with timing. A leaky faucet on a Friday night shouldn’t have to wait until Monday morning. AI agents are always on.

  • They can log urgent maintenance requests instantly.
  • Provide immediate next steps (“turn off the valve under the sink while we dispatch a plumber”).
  • Escalate emergencies to on-call staff automatically.

Why it matters: Tenants feel supported no matter when issues arise, reducing stress and building trust.

2. Multichannel Communication

Tenants don’t all communicate the same way. Some prefer email, others WhatsApp, and many want quick answers via web or app chat. AI agents can engage across multiple channels seamlessly, ensuring consistency.

  • A rent reminder via SMS.
  • A maintenance update via email.
  • A quick check-in via app chat or WhatsApp.

Why it matters: Tenants get information where they’re most comfortable, improving responsiveness and satisfaction.

3. Maintenance Request Handling and Tracking

Instead of tenants wondering if their request disappeared into a black hole, AI agents:

  • Log requests automatically into the property management system.
  • Assign the right vendor based on issue type.
  • Provide real-time updates on repair status.

Why it matters: Transparency reduces frustration, keeps tenants informed, and lowers the number of “just checking in” calls property managers receive.

4. Rent Reminders and Lease Notifications

Missed payments and overlooked deadlines often cause unnecessary conflict. AI agents can:

  • Send personalised rent reminders with links to payment options.
  • Notify tenants of upcoming lease renewals.
  • Highlight key changes or upgrades to encourage renewals.

Why it matters: Property managers avoid awkward conversations, and tenants appreciate the clarity and reminders.

5. Compliance Monitoring and Alerts

Keeping tenants informed about inspections, safety checks, or legal obligations is a compliance minefield. AI agents help by:

  • Sending alerts about upcoming inspections.
  • Providing checklists for tenants (fire alarms, access requirements).
  • Ensuring compliance communications are logged for audit purposes.

Why it matters: Tenants stay informed, property managers stay protected, and compliance risks are reduced.

6. Community Engagement and Personalisation

Tenant experience isn’t only about problems — it’s about creating a sense of belonging. AI agents can:

  • Share community updates (gym hours, amenity bookings, local events).
  • Tailor communication to tenant profiles (families, professionals, students).
  • Provide multilingual support for diverse tenant bases.

Why it matters: Tenants feel like part of a community, not just a transaction. That connection drives retention and referrals.

The Bottom Line:
AI agents don’t just answer questions — they elevate tenant communication into a proactive, reliable, and personalised experience. For property managers, that means less time firefighting and more time focusing on the bigger picture. For tenants, it means a home or workplace where they feel valued, informed, and supported.

The Tenant Journey Reimagined with AI

Traditionally, the tenant journey is riddled with delays, gaps, and frustrations. Move-ins feel rushed, support feels reactive, and renewals are often treated as an afterthought. AI agents reshape this entire journey, making it seamless, proactive, and tenant-first from day one to lease renewal.

Move-In and Onboarding

Old way: Tenants receive a packet of documents and a generic welcome email, leaving many questions unanswered.
AI way: The tenant is greeted by a personalised AI-powered welcome assistant. It:

  • Guides them through digital move-in checklists.
  • Answers questions like “How do I set up utilities?” or “Where do I pick up my keys?” instantly.
  • Provides community information tailored to their unit or lifestyle (e.g., “Here’s how to book the gym”).

Impact: Tenants feel looked after and confident from day one, reducing first-week frustration.

Everyday Communication and Support

Old way: Tenants call or email for every query, often waiting hours (or days) for a reply.
AI way: The AI agent is available 24/7, across multiple channels. It:

  • Instantly answers FAQs (from trash collection schedules to guest policies).
  • Logs maintenance requests automatically and provides real-time updates.
  • Communicates in multiple languages for diverse tenant communities.

Impact: Tenants get immediate answers, and property managers handle fewer repetitive queries.

Maintenance Requests and Updates

Old way: Tenants submit a ticket and wait — often wondering if anyone saw it. Managers juggle calls, vendors, and follow-ups.
AI way: The AI agent takes ownership:

  • Logs and categorises requests in the system.
  • Assigns the right vendor based on the issue type.
  • Sends tenants regular updates (“Plumber scheduled for 3 PM tomorrow”).

Impact: Transparency replaces frustration. Tenants feel informed, vendors get clarity, and managers save hours of coordination.

Lease Renewals and Retention Campaigns

Old way: Renewal notices go out as generic emails or letters, often too close to the lease end date.
AI way: AI agents run proactive, personalised campaigns:

  • Contact tenants months in advance with tailored renewal options.
  • Highlight property upgrades or perks to encourage renewals.
  • Offer reminders and flexible response options across chat, SMS, or email.

Impact: Tenants feel valued and engaged, leading to higher renewal rates and lower churn.

The Big Picture:
With AI agents embedded in the tenant journey, property management evolves from reactive firefighting to proactive relationship-building. Tenants experience smoother communication and faster service, while managers gain efficiency, happier tenants, and stronger retention.

Real-World Use Cases of AI Agents in Tenant Experience

AI tenant experience agents are no longer experimental. They’re already being deployed across different property types, delivering measurable improvements in communication, satisfaction, and retention. Let’s look at some real-world scenarios where they shine.

Residential Management: Taking the Stress Out of Maintenance

In large residential complexes, maintenance requests often pile up, leaving tenants frustrated and property managers overwhelmed.

  • With AI: Tenants can log issues instantly via chat, text, or app. The AI agent categorises the request, assigns the right vendor, and provides live updates.
  • Impact: Instead of chasing updates, tenants see real-time progress, while managers cut down on endless calls and manual ticket tracking. Residents feel looked after — and are far more likely to renew.

Multifamily Housing: Scaling Tenant Communication Across Hundreds of Units

Multifamily buildings generate an enormous communication load — from rent reminders to amenity bookings. For managers, staying on top of hundreds of inquiries is a daily struggle.

  • With AI: A tenant experience agent can handle thousands of queries simultaneously, from “When is rent due?” to “How do I reserve the pool?” in multiple languages.
  • Impact: Consistency and speed of responses improve tenant satisfaction. Managers reduce repetitive admin work, freeing up staff to focus on high-value tasks like community engagement and renewals.

Commercial Properties: Ensuring Compliance and Smooth Occupancy

Commercial tenants often have stricter compliance needs — safety inspections, lease-specific obligations, and regulatory reporting. Missing deadlines can mean fines or damaged relationships.

  • With AI: Agents track lease terms, remind tenants about upcoming compliance checks, and log all communication for audit purposes.
  • Impact: Tenants feel supported in meeting their obligations, while managers reduce legal risks and protect NOI. For large portfolios, this consistency builds a reputation of professionalism and trust.

The Bottom Line:
Whether in residential, multifamily, or commercial contexts, AI agents are proving their worth as tireless, scalable partners. They don’t just solve problems faster — they create an environment where tenants feel cared for, and property managers operate with greater confidence and efficiency.

Strategic Advantages of AI Agents in Tenant Experience

AI tenant experience agents don’t just make life easier for tenants — they create tangible, strategic advantages for property managers and owners. By blending automation with human oversight, these systems strengthen relationships, reduce risks, and boost profitability.

Faster Tenant Response Times → Higher Retention

In property management, speed equals trust. When tenants wait hours (or even days) for responses, frustration builds and renewal chances shrink. AI agents ensure tenants get answers instantly — whether it’s 2 PM or 2 AM.

  • Strategic Advantage: Happy tenants are sticky tenants. Faster responses translate into higher renewal rates, lower vacancy, and a stronger reputation in competitive rental markets.

Lower Operational Costs → Smarter Resource Allocation

Traditionally, meeting tenant expectations meant hiring more staff or stretching existing teams thin. AI agents flip that model by handling repetitive queries, scheduling, and reminders automatically.

  • Strategic Advantage: Owners and managers reduce payroll pressure without compromising service quality. Resources can be redirected toward growth initiatives, such as expanding portfolios or investing in amenities.

Better Compliance Tracking → Reduced Legal and Regulatory Risks

Compliance failures can be costly — from missed safety inspections to improperly logged tenant communications. AI agents monitor deadlines, send proactive alerts, and document every interaction.

  • Strategic Advantage: This reduces legal exposure, builds trust with tenants, and protects NOI. For institutional investors, strong compliance reporting also enhances asset value.

Enhanced Owner Reporting → Transparency and Trust

Owners want clear visibility into how their properties are managed. Traditional reporting often involves manual compilation and lags behind reality. AI changes that.

  • Strategic Advantage: With AI-driven dashboards, owners see real-time tenant sentiment, response times, and maintenance performance. This transparency builds confidence and strengthens long-term manager–owner relationships.

The Bigger Picture:
AI agents aren’t just about fixing inefficiencies — they help property managers compete smarter. By improving tenant satisfaction while cutting costs and risks, they create a flywheel effect: better experiences → higher retention → stronger financial performance → more investment in growth.

Implementation Roadmap for AI Tenant Experience Agents

Adopting AI tenant experience agents isn’t about flipping a switch — it’s about building a roadmap that balances technology, people, and process. Property managers who take a structured approach will see smoother adoption, happier tenants, and stronger ROI.

Step 1: Identify the Pain Points

Every property management operation has friction points. For some, it’s tenant communication backlogs. For others, it’s maintenance delays or compliance tracking headaches. Start by auditing your operations and asking:

  • Where are tenants most dissatisfied?
  • Which tasks are eating up staff time?
  • What processes create the highest compliance risks?
    Practical Example: A multifamily manager might find that 70% of staff calls are about the same 10 questions (e.g., rent dates, parking policies). This is a prime candidate for AI automation.

Step 2: Select the Right AI Tool

Not all AI agents are created equal. The right choice depends on your portfolio size, tech stack, and goals.

  • Look for integrations: Does it connect with your CRM, accounting platform, and maintenance systems?
  • Evaluate scalability: Can it handle hundreds of units now — and thousands tomorrow?
  • Check for property-specific features: Multilingual support, lease tracking, and vendor coordination are must-haves.
    Strategic Tip: Avoid one-size-fits-all chatbots. Prioritise AI platforms designed for real estate or property management.

Step 3: Pilot and Train

Don’t roll out across your entire portfolio at once. Start small — a single building, a set of units, or one use case (like maintenance requests).

  • Collect tenant and staff feedback.
  • Train the AI with real-world data: past tenant FAQs, maintenance logs, and compliance records.
  • Fine-tune tone and language to reflect your brand voice.
    Outcome: A safer environment to test functionality, adjust workflows, and prove ROI before scaling.

Step 4: Scale Gradually

Once the pilot works, expand use cases:

  • From tenant FAQs → to maintenance scheduling → to compliance reminders.
  • From one property → to multiple communities → to full portfolio coverage.
    Pro Tip: Introduce new features in phases so tenants and staff adapt comfortably. AI should feel like a natural extension of service, not a sudden overhaul.

Step 5: Measure ROI and Optimise

The value of AI isn’t abstract — it should be measurable. Track:

  • Response times (hours → minutes → seconds).
  • Tenant satisfaction scores (via surveys or feedback loops).
  • Staff time saved (hours freed per week).
  • Cost savings (lower support costs, fewer compliance penalties).
  • Retention rates (renewals year over year).
    Insight: Share these results with owners to highlight the impact on NOI and build buy-in for future investments.

Bottom Line: A thoughtful roadmap ensures AI adoption isn’t just another “tech experiment” — it becomes a strategic advantage that reshapes tenant experience, improves efficiency, and future-proofs property management operations.

Common Pitfalls to Avoid

AI tenant experience agents can be transformative — but only if they’re implemented thoughtfully. Too often, property managers rush adoption or treat AI like a “set-and-forget” tool. The result? Frustrated tenants, wasted investment, and broken trust. Here are the most common pitfalls to watch out for — and how to avoid them.

1. Over-Automation: Forgetting the Human Touch

AI can answer questions, book appointments, and even send reminders — but it can’t replace empathy. Tenants still want reassurance when they’re dealing with sensitive issues like eviction notices, disputes, or urgent repairs.

  • The Risk: Tenants feel ignored or dismissed if AI tries to handle every situation.
  • The Fix: Build clear escalation paths. When emotion or complexity is detected, the agent should hand off seamlessly to a human property manager — with full context passed along.

2. Poor System Integration

An AI agent that doesn’t talk to your CRM, ERP, or accounting system is just another silo.

  • The Risk: Double data entry, inconsistent records, and frustrated staff.
  • The Fix: Prioritise tools with native integrations or open APIs. Test workflows thoroughly before rollout to ensure smooth sync across platforms.

3. Data Security and Privacy Gaps

AI agents handle sensitive information — from tenant IDs to lease details and payment history. Mishandling this data isn’t just a customer service issue; it’s a compliance and legal risk.

  • The Risk: Breaches, fines, and reputational damage.
  • The Fix: Choose platforms that comply with GDPR, CCPA, and local housing regulations. Encrypt data, limit access, and communicate clearly with tenants about how their data is used.

4. Lack of Domain Training

Generic AI doesn’t understand real estate nuances like “lease renewal windows,” “rent stabilisation laws,” or “HOA regulations.” Without domain training, responses can be inaccurate or even misleading.

  • The Risk: Incorrect advice that frustrates tenants or creates liability.
  • The Fix: Train your AI on real-world property data: leases, FAQs, compliance checklists, and historical communication logs. Partner with vendors who specialise in real estate AI, not just generic bots.

5. Rolling Out Too Much, Too Fast

Property managers eager to “go digital” sometimes overload tenants with AI features all at once — from rent payments to maintenance to compliance.

  • The Risk: Confused tenants who resist adoption.
  • The Fix: Phase implementation. Start with one use case (like maintenance requests), then expand as tenants and staff grow comfortable.

6. Ignoring Continuous Optimisation

AI isn’t a “deploy and done” tool — it’s a system that learns and improves over time. Without ongoing optimisation, performance flatlines.

  • The Risk: Outdated responses, falling tenant satisfaction, and declining ROI.
  • The Fix: Establish a feedback loop. Review transcripts, track performance metrics, and retrain the AI regularly with new tenant questions and scenarios.

Bottom Line: Avoiding these pitfalls isn’t just about protecting against failure — it’s about maximising the value of AI. When integrated thoughtfully, AI tenant experience agents don’t feel like “bots” at all. They feel like reliable teammates that enhance human service rather than replace it.

The Future of AI in Tenant Experience

Tenant experience today is already being reshaped by AI, but what we’re seeing is just the beginning. The next decade will bring a shift from transactional interactions (like logging a repair ticket) to holistic, predictive tenant journeys where AI agents anticipate needs before tenants even voice them.

1. Vertical-Specialised AI Agents

Just as different properties have different tenant needs, AI agents will evolve into vertical-specialised models:

  • Luxury apartments: Offering concierge-like digital experiences — from booking amenities to recommending local services.
  • Student housing: Handling roommate matching, event notifications, and term-time reminders.
  • Commercial offices: Managing access control, visitor registration, and facilities optimisation.

Instead of one-size-fits-all, agents will be tailored to the context of the property, delivering hyper-relevant support.

2. Integration with IoT Devices

The “smart building” revolution is only going to accelerate — and AI will be its voice. Imagine:

  • Tenants reporting an HVAC issue, and the AI agent automatically checking IoT sensor data before dispatching maintenance.
  • Smart locks integrated with AI so tenants can reset access codes or grant temporary access without calling the front desk.
  • Water leak sensors triggering proactive alerts to tenants and managers, preventing costly damage before it spirals.

Here, AI isn’t just reacting — it’s orchestrating building-wide intelligence.

3. Predictive Maintenance at Scale

Reactive maintenance will become a thing of the past. AI will move from logging requests to predicting them:

  • Analysing usage data to forecast when an elevator or HVAC system will need servicing.
  • Notifying managers weeks before a likely breakdown, reducing downtime and tenant complaints.
  • Aligning vendor scheduling with predicted needs, saving money and improving service quality.

This creates a win-win: fewer emergencies for tenants, lower costs for owners.

4. Ecosystem-Level AI Platforms

Future AI won’t exist in isolation. Instead, property management will be powered by ecosystem-level platforms where:

  • Tenants, managers, vendors, and owners interact within one AI-orchestrated system.
  • Maintenance requests, compliance tracking, payments, and reporting all flow through a unified digital hub.
  • Data insights compound over time, enabling smarter rent pricing, amenity planning, and portfolio strategy.

AI will become the operating system of buildings, turning fragmented processes into one seamless, end-to-end experience.

5. From Reactive Service to Proactive Retention

Ultimately, the future is about retention. AI won’t just wait for tenant issues; it will track satisfaction signals (response times, engagement, sentiment analysis) and flag at-risk tenants early. Managers will know when to step in — before a tenant starts shopping for another lease.

Bottom Line: The next wave of AI in tenant experience won’t just make property management faster or cheaper — it will make it smarter, more predictive, and more human-centric. The firms that embrace this shift won’t just reduce churn; they’ll set the gold standard for what it means to live or work in a modern building.

At its heart, property management has always been a people business. Tenants don’t just want a roof over their heads — they want reliability, responsiveness, and the sense that their needs matter. Property managers, in turn, want to deliver exceptional service while keeping operations efficient and profitable. The problem has been scale. As portfolios grow and tenant expectations rise, even the most dedicated teams struggle to keep up.

This is where AI agents change the game. They aren’t here to replace the human touch — they’re here to strengthen it. By handling the repetitive, time-sensitive, and data-heavy tasks that bog down teams, AI frees property managers to focus on what truly builds trust: empathy, relationships, and long-term value creation.

The firms that adopt AI agents today will be tomorrow’s leaders. They’ll have faster response times, happier tenants, and stronger compliance records. They’ll spend less on firefighting and more on strategy. And most importantly, they’ll build tenant experiences that don’t just retain residents but turn them into advocates.

AI is no longer a futuristic concept in property management. It’s already reshaping maintenance, tenant communication, and compliance. The question is no longer if the industry will adopt it — but who will embrace it first and set the standard for tenant experience 2.0.

For property managers and owners, the path forward is clear: leverage AI agents not to replace people, but to empower them. Those who do will define the next era of property management — one where every tenant feels heard, every process runs smoothly, and every building becomes a place people are proud to call home.

Shift AI Bots for Elevating Tenant Experience

Tenant experience is no longer just about providing housing—it’s about delivering a seamless, connected, and responsive service that builds long-term loyalty. Traditional property management often struggles to keep up with tenant expectations, with slow communication, manual processes, and inconsistent service creating friction.

Shift AI changes this with Tenant Experience Bots—AI-powered digital assistants that make living in a property smoother, simpler, and more satisfying.

What They Do

  • 24/7 Tenant Support: Instantly answer questions about rent, amenities, or building policies anytime.
  • Maintenance Requests: Log, prioritise, and track requests while keeping tenants updated in real time.
  • Rent & Billing Assistance: Provide reminders, clarify charges, and confirm payments instantly.
  • Move-In / Move-Out Support: Guide tenants through checklists, inspections, and utilities setup.
  • Utility & Service Inquiries: Route service requests directly to the right teams or vendors.
  • Lease Renewals: Notify tenants about renewals, generate documents, and streamline approvals.
  • Personalised Engagement: Share tailored updates, community announcements, or local event information.

Why It Matters

  • Happier Tenants: Faster, proactive service builds trust and satisfaction.
  • Higher Retention: Great experiences reduce tenant turnover.
  • Operational Efficiency: Automate repetitive queries so staff focus on complex issues.
  • Scalable Service: Manage tenant experience across hundreds of units without adding headcount.

✅ With Shift AI Tenant Experience Bots, property managers elevate service from reactive to proactive—delivering the kind of consistent, digital-first experience that keeps tenants happy, loyal, and engaged.