1. What Are Cookies?

Cookies are small data files stored on your computer, smartphone, or other device when you visit a website.

They serve various functions, such as:
a. Storing preferences (e.g. language settings)
b. Tracking website performance and usage
c. Enabling personalised content or ads
d.  Maintaining sessions and login states

‍Cookies can be:
a. First-party cookies, placed directly by us,
b. or Third-party cookies, placed by partners (e.g. analytics or ad networks)

Cookies are further categorised as:
a. Session cookies: Temporary; deleted when you close the browser
b. Persistent cookies: Remain on your device for a defined period

2. Types of Cookies We Use

We use the following categories of cookies on our website:

a. Strictly Necessary Cookies

  • These cookies are essential for the website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take such as logging in, filling out forms, or setting preferences.
    ‍Examples:
    -     Authentication cookies
    - Security and access control

b. Performance & Analytics Cookies

  • These cookies help us understand how visitors interact with our website by collecting information anonymously. We use tools like Google Analytics to track traffic, user behaviour, and usage patterns.
    ‍Purpose:
    -     Measure site performance
    - Improve features and content
    - Detect technical issues
    - Improve features and content
    - Detect technical issues

c. Functional Cookies

  • These cookies allow the site to remember your preferences and settings, such as language, region, or login state, to provide a personalised experience.
    ‍Examples:
    -     Remembering user sessions
    -Live chat preferences

d. Marketing & Targeting Cookies

  • These cookies track your browsing habits to help us deliver targeted advertising and measure the effectiveness of marketing campaigns. They may be set by us or third-party advertising partners.
    ‍Examples:
    -     Facebook Pixel
    - Google Ads
    - LinkedIn Insights Tag

3. Sharing Your Information

We may allow third-party service providers to place cookies on your device for analytics, advertising, and social media integration. These providers include:
a. Google Analytics
b. Meta (Facebook)
c. LinkedIn
Each provider has its own privacy and cookie policies, which we recommend reviewing.

4. Managing Cookies

You have full control over your cookie preferences. You can:

  • Accept or reject non-essential cookies via our cookie banner.
  • Manage or delete cookies through your browser settings.
  • Use third-party tools to opt-out of behavioural tracking.

Please note: Blocking some cookies may impact the functionality of the site.

5. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our technology, legal requirements, or business operations.When we do, we will:

  • Update the "Effective Date" at the top
  • Notify you through our website or email if necessary

We encourage you to revisit this page periodically for the latest information.

6. Contact Us

If you have questions or concerns about how we use cookies, or if you want to exercise your data rights, please contact us:

© 2025 TheShift.ai. All rights reserved.