1. Information We Collect

We collect different types of information depending on how you interact with our website and services.

a. Personal Identification Information:

  • When you fill out a form, request a demo, sign up for newsletters, or contact us, we may collect your name, email address, phone number, company name, and job title.
  • If you participate in events, surveys, or promotions, we may also collect location data or user preferences.

b. Technical and Usage Information:

  • We automatically collect technical information such as IP address, browser type and version, time zone setting, operating system and platform, and device identifiers.
  • We also collect behavioral data, including pages visited, time spent on the site, navigation paths, interactions with forms, and clicks.

c. Third-Party Data

  • We may receive data from analytics providers (e.g., Google Analytics), advertising networks, and publicly available databases.

2. How We Use Information

We process your data based on applicable legal bases such as your consent, our legitimate interest, contract performance, or legal obligations. Your information is used to:

a. Deliver our services

  • If you participate in events, surveys, or promotions, we may also collect location data or user preferences.

b. Improve user experience

  • Analyze site usage, conduct A/B testing, optimize content, and develop new features.

c. Marketing and communications

  • Send newsletters, promotional content, and event invitations based on your preferences.

d. Security and compliance

  • Detect fraud, secure our systems, and comply with applicable laws and regulations.

3. Sharing Your Information

We do not sell your personal data. We only share it under the following conditions:

a. With Service Providers:

  • We may share your data with third-party vendors who support our website, marketing automation, CRM, data analytics, cloud storage, or customer service platforms. These vendors are contractually obligated to protect your data and use it only for agreed-upon purposes.

b. Legal Obligations and Rights Protection:

  • We may disclose your data to comply with legal obligations, law enforcement requests, or to protect our rights, safety, or property.

c. Business Transfers:

  • In the event of a merger, acquisition, restructuring, or asset sale, your data may be transferred as part of that transaction.

4. Data Security

We implement administrative, technical, and physical safeguards to protect your data from loss, misuse, unauthorized access, disclosure, alteration, or destruction. These include:

  • SSL encryption for data in transit
  • Secure servers and data centers
  • Access controls and authentication protocols
  • Regular security audits and updates

Despite our efforts, no security system is impenetrable. Users are responsible for safeguarding their passwords and using secure devices.

5. Cookies and Tracking

We use cookies and similar tracking technologies (e.g., pixels, tags) to:

  • Enhance site functionality and performance
  • Track analytics and user behavior
  • Support advertising and retargeting

You may control cookie settings through your browser. Blocking certain cookies may impact the website’s functionality.

6. Your Rights

Depending on your location (e.g., European Union, United Kingdom, California), you may have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or outdated data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Withdraw consent at any time (where applicable)
  • Lodge a complaint with a data protection authority

We will not discriminate against you for exercising your data rights.  To exercise your rights, contact us at support@theshift.ai. We may need to verify your identity before fulfilling your request.

7. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect data from children. If we learn we have inadvertently collected such information, we will delete it promptly.

8. Changes to This Privacy Policy

We may update this policy to reflect legal, technical, or business changes.  When updates occur, we will revise the Effective Date and post the updated version on our website. Material changes may be communicated via email or through a prominent notice on our site. Continued use of our services indicates your acceptance of the revised policy.

9. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, including legal, accounting, or reporting obligations. When data is no longer needed, it is securely deleted or anonymized.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact:

Privacy Manager

Shift AI

Email: support@theshift.ai

If you require this Privacy Policy in an alternative format due to a disability, please contact us at support@theshift.ai.

© 2025 TheShift.ai. All rights reserved.